Premium outlet malls11/5/2023 ![]() Maintaining stock health of the brand and allowing consumers to get older season stocks at a good value in good shopping environment pays," said a spokesperson for Arvind Fashion, which operates a portfolio of six brands, including Tommy Hilfiger and Clavin Klein.Īccording to Sushil Dungarwal, a retail and shopping mall specialist working with a few developers to help create large format outlet malls, off highways in south and north India, eight outlet malls are operational in Punjab, but 50-100 km away from main cities off highways. “Arvind Fashions has 100 plus stores in India and is planning 20-25 stores a year. Meanwhile, brands said outlets are important part of store network as they help liquidate old stocks without impacting the brand. Premium outlets could be a good alternative for landowners or developers looking to create a differentiated product, however optimal brand mix and mall size are the crucial parameters, it added. The malls are located usually on the outskirts of cities, spanning high-end luxury to mid-market labels, selling dated inventories at steep discounts.Īlthough at a nascent stage in India, the outlet centres are cashing in on changing lifestyle and aspirational choices of the young, affluent, and well-travelled Indians, real estate consultant JLL said in a report in September. To be sure, outlet malls are quite popular with locals and tourists in Canada, Europe and the US. We would like to up our game slowly and in 12-24 months, we will see changes and churn in brands." We are trying to position it more as a premium outlet. However, Bansal anticipates a churn in brand mix within 12 to 24 months, with more focus on up-market brands.“We are 100% occupied, and getting queries from more brands. ![]() The mall in Jasola spanning 300,000 sqft has both value and bridge-to-luxury brands. At the launch, the mall had over 74 premium brand outlets and a large cinema hall.Ībhishek Bansal, executive director of Pacific Group, said India always had small catchments with discounted stores, but dedicated, organized outlets were missing from India’s retail landscape. It hosts discounted stores for brands like Gant, Tommy Hilfiger, Calvin Klein, Lacoste, Skechers, Adidas, and Birkenstock, and is running at almost full occupancy. In February, restate developer Pacific Group unveiled Delhi’s first outlet mall in Jasola. Also, foreign outlet developers are also exploring ways to introduce global formats in India, they added. The arcade is a great place to leave husbands and sons so the ladies can concentrate on shopping, either at Birch Run or at Bronner's.While retail spaces such as outlet malls are already popular, particularly in Punjab, real estate experts said the trend is emerging as a pan-India phenomenon. Splash Village in Frankenmuth with its indoor waterpark is a great place for the kids and has an arcade. Trip Advisor has reviews of these restaurants posted.īirch Run is only about 7 miles from Frankenmuth, home of Bronner's Christmas Store (open 364 days a year), and Zhender's and Bavarian Village restaurants famous for their chicken dinners. There are several restaurants within the mall and others nearby. Guest Services has restrooms, an ATM, vending machines and a really nice sitting area with a fireplace. There are other coupons and flyers advertising deals available along the wall. They will also provide you with a map which is very helpful. You don't have to give a lot of personal information to get the card and it only takes a couple of minutes. These books are better than the card for discounts you can review the book and see if it fits your needs. The cost is $5 if you have the "Prime Outlet" card, $7 if you don't. The coupon books are free if you're staying at a local hotel or campsite, or available for a small cost if not. You can get a "Prime Outlets" card at no cost that will allow you to get discounts. Your first stop should be Guest Services. The mall covers a lot of area also - you'll want to attack one section at a time and drive to the next. There are so many stores that it is hard to cover them all in one day. If you are in traveling to this area, don't miss a chance to visit this outlet mall! It's huge - the full list of merchants is available on their website.
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